[Infographic  What Works for Social Sharing  B2B vs. B2C   Compendium-102413

What works in social media for B2B vs. B2C?

Julia Claire Campbell Infographics, LinkedIn, Marketing, Twitter Leave a Comment

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.)

The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t.

Compendium shared the results in this infographic, broken down into B2B vs. B2C.

Breaking it down in such a way is valuable, since there are significant differences in what works for one type of company vs. the other.

[Infographic] What Works for Social Sharing: B2B vs. B2C

 

 

 

Free chapter download!

Cover-2d-print

Sign up and get a free copy of the first chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits.

When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.

See you in your inbox! Enjoy the chapter, and let me know what you think!

Hey there! Thanks so much for your interest in my book! This In the Trenches book will be officially released in January. You may pre-order it now without a credit card and we’ll alert you when it’s ready. If you order it now, you can receive 25% off the cover price! Go to: http://bit.ly/storytelling-digital-age and use the coupon code: storytelling-preorder

Leave a Reply

Your email address will not be published. Required fields are marked *