If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin.
He wrote a blog post on Monday that really resonated with me:
The shortcut that’s sure to work, every time:
Take the long way.
Do the hard work, consistently and with generosity and transparency.
And then you won’t waste time doing it over.
Short, sweet and to the point.
He could be speaking about life, careers, parenthood, relationships, anything or everything.
When I read this I thought about this philosophy as related to using social media.
The “certain shortcut” in social media is a misnomer – it’s not a shortcut at all.
There are no shortcuts.
I get exasperated when I hear and read social media experts saying that you have to spend X amount of time per day or per week on social media.
Problem Number One – How can they determine how long you need to spend on social media when they have never met you?
When they do not know your industry, your organization or your goals?
When they do not know your target audience or what you are trying to achieve?
Problem Number Two – As if there is a magic number for the minimum amount of time you need to spend on social media to achieve “success” (whatever that looks like for you).
Hint – There isn’t a magic number that will work for all people in all circumstances.
Problem Number Three – Rather than thinking about treading water and maintaining the status quo, imagine what you could achieve if you went above and beyond.
So I ask you.
If you are looking to do the bare minimum, if you are looking for the easy way and the shortcut, why bother doing it at all?
What do you think about the “certain shortcut” as it pertains to social media? Please leave your thoughts in the comments section below. Thanks for reading!
Free chapter download!
Sign up and get a free copy of the first chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits.
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.
See you in your inbox! Enjoy the chapter, and let me know what you think!