Social media won’t solve your nonprofit’s problems

Social media won’t solve your nonprofit’s problems

Julia Claire Campbell Nonprofits, Social Media, Strategy 29 Comments

Social media won’t solve your nonprofit’s problems

Many nonprofit organizations subscribe to the “if you build it, they will come” fallacy.

If you host an event, people will register.

If you add a Donate Now button to your homepage, people will donate.

If you create a Facebook page, people will Like the page and share your content.

The problem is that none of these fundraising and marketing strategies can exist in a vacuum. They all need each other to succeed.

Without a robust contact list, you will have a hard time establishing a social media audience.

Without one-on-one meetings and phone calls, you will have a hard time getting major gifts.

Without advertising your event, you will have a hard time getting attendees.

Everything that your organization does is symbiotic, from programming to planning to fundraising to marketing. One strategy cannot succeed without others back it up, augmenting and igniting it.

My advice: Stop thinking in silos. Stop searching for that silver bullet that will solve all your problems. (Hint: It doesn’t exist.)

Successful nonprofit development departments and professionals know that in order to survive, the correct mix of online and offline tactics is required.

No amount of tweeting and pinning can make up for an inactive, disengaged Board of Directors.

No Instagram filter can substitute for an impactful, thoughtful thank you letter.

Your donors and supporters need you to be where they are, communicating with them on their terms. That might be Facebook, that might be a blog, and that might be in a quarterly paper newsletter. (None are mutually exclusive.)

Social media is wonderful, and there are many effective ways to use it to accomplish your mission. But just setting it up doesn’t work. Fix the things that are broken within your organization, and then add new tools to the mix.

What are some ways that nonprofits can use social media in addition to other strategies?

photo credit: DonnaGrayson via photopin cc

Want to learn more about how your nonprofit could use Instagram? Get the Ultimate Guide to Instagram for Small Nonprofits!

Screenshot_capture_-_2017-09-05_-_19-42-09

Get this free e-book and you will receive:

  • Updated information on Instagram and the rising popularity of the visual social network;
  • A step-by-step guide to setting up your nonprofit with free Instagram Business tools;
  • A complete run-down and review of 10 specific ways to use Instagram to raise money and awareness for your cause - with real-world examples!

I provide you with all the tips and secrets that I use in my business and with my nonprofit clients, to get them results using Instagram! Sign up now to secure your spot!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Comments 29

  1. Pingback: It’s Not That Hard: 6 Secrets to Succeeding with Online Fundraising - Clairification

Leave a Reply

Your email address will not be published. Required fields are marked *