Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …
9 Social Media Trends That Will Shape Marketing In 2018
What’s on tap in digital marketing for 2018? Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. Highlights: ** Video will comprise 80% of global internet traffic by 2020. It’s not too late – 2018 is the perfect time to get your nonprofit on board …
15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign
Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered! Nonprofits small and large are using the power of “crowdfunding” (online fundraising campaigns that use the collective effort of individuals to raise money for specific projects) to generate millions of …
5 Quick Social Media Tips to Create Buzz Before #GivingTuesday
Giving Tuesday is fast-approaching! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large. Not sure if you should carry out a campaign this year? Before you launch a #GivingTuesday campaign, be sure to …
5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media
Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. Let’s discuss why this may be happening, and what we can do better. Join …
How To Use Facebook’s Free Fundraising Tools on #GivingTuesday
#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. (Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay …
How to Create and Use a Nonprofit Social Media Calendar [with template]
As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – scheduling! Use a simple Social Media Calendar: …
The Future of Visual Social and What It Means for Nonprofits
The Facebook News Feed launched as a platform solely for text. In the subsequent decade, it has expanded to include pictures, video, and live streaming 360-degree broadcasts. Last week, Facebook announced the imminent release of their brand new $200 virtual reality headset, one that doesn’t require a phone or PC to power it. With the explosion of visual sites like …
8 Tips for a Profitable Nonprofit #GivingTuesday Campaign
Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017. Time is running out, but the good news is, if you plan well and if you plan strategically, it’s not too …