Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …
You wake up in the morning dreading tackling your ever-expanding To Do list. At the end of the week, you feel like you worked so hard and you are so tired – but you didn’t really accomplish anything. Your nonprofit is not hitting it’s quarterly targets, despite you feeling stretched so thin and pulled in 100 different directions. There are …
LinkedIn may not be the sexiest of the social media platforms, but it may be one of the most powerful for nonprofits. 51% of global NGOs use LinkedIn, according to the 2017 Global NGO Online Technology Report. LinkedIn has more than 467 million users, and 57% of companies have a LinkedIn Company Page. Brands, individuals, and mission-driven organizations are using …
The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. There is a solution, and I’m going to spell …
Giving Tuesday, the international day of giving, is fast approaching! Giving Tuesday is certainly growing in popularity, but success on this special giving day comes with a caveat. Much like donors don’t give to you simply because they have lots of money, donors are not going to give you money SIMPLY BECAUSE it’s Giving Tuesday. That can’t be the only …
In this post and video, I walk you through a variety of tools and mobile apps that you can use to create graphics, enhance photos, and make awesome videos for your digital storytelling campaigns. Catch the replay of the lesson on my Facebook Page by clicking here. Here are just 7 free or low-cost tools that you can start using today to enhance …
Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network. More than 500 million people have Instagram accounts, more than 300 million of which use it daily! Another key characteristic that differentiates Instagram from social …
In this post and video, I’m going to walk you through the topics and ideas to enter into your Digital Storytelling Calendar. Catch the replay of the video on my Facebook Page by clicking here. Here are just 5 benefits of using a formal, filled out Digital Storytelling Calendar for your nonprofit: 1) It will ensure that nothing falls through the cracks, especially …
Friendly reminder – #GivingTuesday 2017 is less than 100 days away! It’s tempting to see the astounding fundraising numbers from last year – 1,640,000 gifts made; 177 million raised in over 98 countries – and think that this day of giving will work for your nonprofit. You may be saying, “Sure it will work? I mean, it worked for so …