In this week’s lesson, I cover the nuts and bolts of crafting an effective story – one that will take your audience from passive to PASSIONATE! Catch the replay of the video on my Facebook Page by clicking here. What I cover in this mini-training: 1) How to drive your donors, supporters, and online fans to take action through compelling storytelling; 2) Why …
How to Collect Stories About Your Nonprofit [WORKSHEET]
Last week’s lesson in Storytelling Summer School detailed the 5 types of stories you need to actively collect and share about your nonprofit and it’s impact. (If you didn’t grab the free Story Collection Worksheet, grab it here.) Over in the Facebook Group, Storytelling Superstar Amelia Leggett jumped right in! Amelia runs the social media channels for two nonprofits – …
5 Types of Stories Your Nonprofit Needs to Share on Social Media
In this week’s lesson, I detail the 5 types of stories that you need to systematically and thoughtfully collect and to share on your digital channels (website, email, social media) during your next fundraising campaign. Catch the replay of the video on my Facebook Page by clicking here. What I cover in this mini-training: The 5 best types of stories to …
5 Ways to Use Facebook Live In Your Next Fundraising Campaign
If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign. Don’t forget to grab this week’s freebie download – The Essential Facebook Live Checklist for Nonprofits! Happy viewing! …
8 Ways to Use Live-Streaming Video to Share Stories as They Happen
So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today. With nonprofits across the sector continually being accused of shying away from the spotlight and spending all …
How to Become a Stellar Nonprofit Storyteller
In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit? Great storytellers have certain specific characteristics in common. Note that not everyone will embody every characteristic on this list; they are …
Thanking Event Sponsors: 5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.” That is how so so many nonprofits end up thanking event sponsors they worked so hard to acquire! Eye-catching? Nope. Interesting? Nah. …
Choosing the Right Nonprofit Logo [Infographic]
When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town – I live north of Boston, and Dunkin’ Donuts are like oxygen around here. As we drove past, my daughter pointed her tiny hand at the sign and …
How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members. Reality check: Just because you have a wonderful cause does not mean that people will understand …