Guest post by Gretchen Barry Build it and they will come, right? Well, maybe. But chances are, no. How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective …
Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy! Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing
Click here to get all the slides from today’s Boston Online Fundraising Summit. What a great day – I collected so many ideas and I received a lot of inspiration from the nonprofits and other professionals that attended! No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics
My Nonprofit Storyteller of the Week is Women for Women International, an international nonprofit helping women survivors of war rebuild their lives, has fantastic (and horrifying) stories to tell. Through their website, blog, email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission. Using …
I came across this great infographic from Classy, providing details and a road map for nonprofits who have great stories to tell but do not know how to tell them. A compelling story starts out with a person – someone that the reader can relate to or empathize with. Little details make the person more relatable, so provide as much information …
Getting “mobile-ready” is no longer an option for nonprofits, or any entity with online properties such as a website, email newsletter or social media channels. We all know that everyone is addicted to their smartphone. 92% of teens access the Internet via their smartphones daily, and almost two-thirds of Americans own a smartphone. It’s the predominant method for going online, and …
We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. In order to be successful on Facebook, you know that you need …
Here are my slides from tonight’s presentation – Telling Your Story Using Social Media. I was honored to be part of such an amazing panel of speakers!
As a busy nonprofit professional, I am sure you often get hung up on the million-dollar question – How can we quickly raise more money for our organization? Nonprofits are obsessed with online giving campaigns and social media fundraising, but how can we quantify all the other ways people support our cause? This infographic from everydayhero describes this type of …