How Nonprofits Continue to Get Facebook Marketing All Wrong

How Nonprofits Continue To Get Facebook Marketing All Wrong

Julia Claire Campbell #FAIL, Facebook, Marketing, Nonprofits, Social Media 15 Comments

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?   I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.  Facebook is also very different than other platforms …

5 Things Yahoo Should Do Instead of Banning Remote Work

5 Things Yahoo Should Do Instead of Banning Remote Work

Julia Claire Campbell #FAIL, Best of the Interwebs, Moms 5 Comments

It’s 2013. Public infrastructure continues to age and deteriorate. Public transit systems are continually undervalued and underfunded. Day care, food and gasoline costs are skyrocketing. On the other hand, innovative technology continues to evolve. Smartphones and tablets are taking over. 80% of the population of North American uses the Internet daily. Considering all of the above, I was shocked to …

Condescending Corporate Brand Facebook Page

The best company page on Facebook

Julia Claire Campbell #FAIL, Best of the Interwebs, Facebook, Marketing, Social Media 1 Comment

By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and awkward way. As a social media marketing professional, it causes …