Archive: Fundraising

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to ...

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How To Use Social Media To Connect With Donors & Supporters

Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here. I have embedded ...

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6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent ...

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Want To Be An Online Fundraising Master?

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 million. Blackbaud found that overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. M+R and the Nonprofit Technology Network (NTEN) ...

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a step mom and two mothers-in-law). As a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart. I decided to do ...

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Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% ...

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Small Nonprofits Are Increasing Their Online Fundraising

Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you. The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6% Most notably, online ...

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