Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy 2 Comments

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …

5 Summer Fundraising Ideas for Every Nonprofit

5 Summer Fundraising Ideas for Every Nonprofit

Julia Claire Campbell Events, Fundraising, Nonprofits 4 Comments

Guest post by Sara Lowe Picnics, pool parties, soccer games, BBQs – the possibilities are endless for you to be able to soak up the warm weather. And what a great idea for your nonprofit to take advantage of the warm months and to come up with some fun and creative fundraising ideas that your donors will love. 1. Hold A Yard Sale …

The Big Difference Between Marketing and Fundraising and Why It’s Important

The Big Difference Between Marketing and Fundraising and Why It’s Important

Julia Claire Campbell Fundraising, Marketing, Nonprofits 1 Comment

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator! Not surprisingly (as I am sure this has happened to many of you or may be happening right now) I became burned out and disillusioned …

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

Guest post by Wauker Matthews Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process …

8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Fundraising, Marketing, Mobile, Nonprofits Leave a Comment

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …

Peer to Peer fundraising

Peer-to-Peer Fundraising Communications: 5 Mistakes You’re Making (And How to Fix Them!)

Adam Weinger Fundraising, Nonprofits, Online Fundraising 1 Comment

Guest blog by Adam Weinger Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising: they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and …

5 Marketing Tips to Retain Your Mobile Donors

5 Marketing Tips to Retain Your Mobile Donors

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …