Below you'll find a list of all posts that have been categorized as “Marketing”
This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. This is normal. But, in order to get real traction on social media, identifying a focal point—a target …
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the …
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Get your copy of the Online Fundraising Campaign …
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, …
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on May 5, #GivingTuesdayNow. So much more than a simple fundraising event, #GivingTuesdayNow is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as …
In my email last week, I asked nonprofits to share at least one seed that they are planting right now that they think will benefit the organization in the long-term. The responses were wonderful, and I want to share them with you. Fundraisers are SO generous with their expertise and their time. I have decided to keep the responses anonymous. …
I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? There is a lot of uncertainty right now, and even more questions: What if we already have a campaign launched? What about fundraising right now – is it ok? What kinds of campaigns are running? How will I be able to reach my donors? These …
This webinar was originally created in response to #GivingTuesdayNow, a global day of giving and unity, which took place on May 5, 2020. The tips and techniques for social media engagement can be adapted and used on any giving day, online fundraising campaign, or on Giving Tuesday any given year. The entire Giving Tuesday movement is designed to drive an …
You may have heard the news! In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. It is not mandatory for nonprofits to raise money on this day or to even participate at all. It may not be for everyone. The purpose …