Watch the recording: Nonprofit Social Media in the Time of Coronavirus Get the slides here. How can your nonprofit continue to post on social media during the coronavirus pandemic? What’s too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and …
How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19
I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Ok. Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send? Should we fundraise? First: …
10 Ways to Re-purpose Content on Digital Channels
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Unless your nonprofit just formed yesterday, you most likely have at least a few photos, videos, appeal letters, annual reports, grant proposals, and the like cluttering up your hard drive and your filing cabinets. You …
How to Write a Nonprofit Social Media Policy
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Work to create …
5 Ways to Use Social Media to Demonstrate Impact
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …
Facebook in 2020 – What Nonprofits Need to Know
The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform. What are the changes, …
How to Set a Manageable Social Media Posting Schedule
As a nonprofit marketer for a small organization, you wear many hats. Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to …
11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year
Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …
How to Crush Your Nonprofit Marketing Goals in 2020
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! 🎊🎉 Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. No matter when you start, it’s …