How Nonprofits Can Use LinkedIn’s Publishing Platform

Julia Claire Campbell LinkedIn, Marketing, Nonprofits Leave a Comment

LinkedIn may not be the sexiest of the social media platforms, but it may be one of the most powerful for nonprofits. 51% of global NGOs use LinkedIn, according to the 2017 Global NGO Online Technology Report. LinkedIn has more than 467 million users, and 57% of companies have a LinkedIn Company Page. Brands, individuals, and mission-driven organizations are using …

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media 1 Comment

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. There is a solution, and I’m going to spell …

10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising 1 Comment

#GivingTuesday, the international day of giving, is set for November 28th this year! Last year, the total amount donated on #GivingTuesday was $168 million, up from $116.7 million in 2015. #GivingTuesday is certainly growing in popularity, but success on this special giving day comes with a caveat. Much like donors don’t give to you simply because they have lots of …

Battle-Tested Tools to Rock Your Digital Storytelling

Julia Claire Campbell Nonprofits, Social Media, Storytelling, Strategy, Visual Marketing Leave a Comment

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons.  In this week’s lesson, I walk you through a variety of tools and mobile apps that you can use to create graphics, enhance photos, and make awesome videos for your digital storytelling campaigns. Catch the replay …

How Nonprofits Can Be #InstaAwesome on Instagram

Julia Claire Campbell Instagram, Nonprofits, Social Media 2 Comments

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network. More than 500 million people have Instagram accounts, more than 300 million of which use it daily! Another key characteristic that differentiates Instagram from social …

How To Fill Out A Nonprofit Digital Storytelling Calendar

Julia Claire Campbell Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons.  In this week’s lesson, I walk you through the topics and ideas to enter into your Digital Storytelling Calendar. Catch the replay of the video on my Facebook Page by clicking here. Here are just 5 benefits of …

5 Key Decisions Your Nonprofit Needs to Make Before Giving Tuesday

5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising 1 Comment

Friendly reminder – #GivingTuesday 2017 is less than 100 days away! It’s tempting to see the astounding fundraising numbers from last year – 1,640,000 gifts made; 177 million raised in over 98 countries – and think that this day of giving will work for your nonprofit. You may be saying, “Sure it will work? I mean, it worked for so …