Archive: Nonprofits

How Nonprofits Can Monetize Pinterest

How Nonprofits Can Monetize Pinterest

May 17th, 2013, by

Are you perplexed by Pinterest? Are you doubtful of the value of Pinterest to nonprofit fundraising and marketing efforts? Have questions that need answered? Join me and GiftWorks on May 23 for a free webinar on how nonprofits can use Pinterest to raise money, create awareness and do good. The ...

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In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

May 7th, 2013, by

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much-maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote ...

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5 Simple Ways to Use Email to Get More Facebook Fans

5 Simple Ways to Use Email to Get More Facebook Fans

May 2nd, 2013, by

Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. ...

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How to Help and to Heal after the Boston Marathon Bombings

How to Help and to Heal after the Boston Marathon Bombings

April 18th, 2013, by

Monday’s horrific events have shaken all of us. We all have stories of running the Boston Marathon or going to cheer a friend or loved one on as they completed (or attempted to complete) the rigorous, demanding 26.2 mile course. Going into the city on Patriot’s Day is a rite ...

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Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

April 11th, 2013, by

Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the ...

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Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

March 28th, 2013, by

Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics ...

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Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

March 27th, 2013, by

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are ...

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