5 Ways to Promote Your Nonprofit Fundraising Message On Instagram

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

Julia Claire Campbell Instagram, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience. Recent Instagram statistics that nonprofits should consider: Instagram has over …

Big Changes Coming to Facebook - What Your Nonprofit Needs to Know

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 1 Comment

Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts. I’ve written a lot about this topic, and ways to fight the Facebook algorithm and get in front of more of your supporters on …

How To Get More Nonprofit Social Media Engagement in 2018

How Nonprofits Can Get More Social Media Engagement in 2018

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …

Top 3 Nonprofit Digital Marketing Challenges

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

Julia Claire Campbell Marketing, Nonprofits, Strategy Leave a Comment

2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it.  These are just a few of the topical issues faced by organizations of all sizes.    I polled several very different nonprofits about their biggest digital …

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response?   A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. …

Giving Tuesday 2017 Wrap Up - What Worked and What Didn't

#GivingTuesday 2017 Recap – What Worked and What Didn’t

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2018: **$274 million raised online **2.4 million gifts **$110.98 mean gift size **Over 1 million social mentions and 21.7 billion impressions **Participants in over 150 counties around the world **100+ community coalitions Here are the numbers in nifty, …

How to use a smartphone to make a nonprofit donor thank you video

How to Use Your Smartphone to Make a Donor Thank You Video  

Julia Claire Campbell Fundraising, Nonprofits, Video 2 Comments

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …