What Facebook’s Shift to Privacy Means for Nonprofit Marketers

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 2 Comments

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post, the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.” This pivot was a long time coming. Months and years of terrible headlines, data …

How to Raise Money On Instagram Using the Donation Sticker

Julia Claire Campbell Fundraising, Instagram, Nonprofits, Online Fundraising, Social Media 4 Comments

It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations. Seen as a respite from the trolls of Twitter and the political fights of Facebook, …

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

Julia Claire Campbell Marketing, Nonprofits, Social Media 1 Comment

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. However, many nonprofit social media campaigns fall flat, launch to crickets, and don’t get results for their organizations.  Some nonprofit social media managers blame the tools and the algorithms (that’s not YOU 😜), while instead …

2 Mobile Apps that Will Change the Nonprofit Sector

Julia Claire Campbell Entrepreneurship, Fundraising, Mobile, Nonprofits 1 Comment

Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones, those extremely powerful mini-computers in the palm of our hands. This is up from just 35% in Pew Research Center’s first survey in 2011 of smartphone ownership. Rather …

3 essential elements of nonprofit storytelling that persuades

3 Essential Elements of Nonprofit Storytelling That Persuades

Julia Claire Campbell Nonprofits, Storytelling 3 Comments

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day. Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion. To persuade is …

Facebook to Eliminate Some Donate Buttons for Pages

🚨 Breaking News: Changes Coming to the Facebook Donate Button 🚨

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media 14 Comments

Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. It means that Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to …

Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

Julia Claire Campbell Events, Nonprofits, Speaking 1 Comment

Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience. At this year’s NTC I really outdid myself, presenting four times – two …

Fundraisers – You’re Missing the Point of Social Media Fundraising

Fundraisers – You’re Missing the Point of Social Media Fundraising

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 3 Comments

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. …

How to Use Social Media to Raise Money Online

How to Use Social Media to Raise Money Online

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 3 Comments

My webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you! How to Use Social Media to Raise Money Online from Julia Campbell For a step-by-step guide on setting up and using Facebook’s fundraising tools to drive donations for your nonprofit, sign up for my newest webinar! Description of the webinar: Packed with …