5 Ways Your Nonprofit Can Raise Money Like charity:water

5 Ways Your Nonprofit Can Raise Money Like charity:water

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Online Fundraising Leave a Comment

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …

#WakeUpCall Selfie

What Will Be The Next Ice Bucket Challenge?

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 2 Comments

It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …

How Your Nonprofit Can Plan Ahead for #GivingTuesday

How Your Nonprofit Can Plan Ahead for #GivingTuesday

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising 3 Comments

I know, I know – it’s too early to talk about December. On the East Coast, we just got comfortable ordering Pumpkin Spice Lattes and pulling out our fall boots. We don’t want to discuss Christmas and certainly not year-end giving right now! Think again!  Don’t let your nonprofit be left behind – start planning for #GivingTuesday and year-end giving …

The 4 Questions You Need To Answer When Raising Money Online

The 4 Questions You Need To Answer When Raising Money Online

Julia Claire Campbell Online Fundraising 1 Comment

Raising money online seems to confound many nonprofits, especially smaller ones. The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money. As with any kind of fundraising campaign or appeal, you are putting …

Is A Donate Button Coming To Twitter?

Is A Donate Button Coming To Twitter?

Julia Claire Campbell Fundraising, Online Fundraising, Social Media, Twitter 4 Comments

The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. The company aims to encourage shopping directly from your mobile device – “sellers will gain a new way to turn the direct relationship they build with their followers into …

Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media 1 Comment

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …

Ice Bucket Challenge

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media 27 Comments

I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to  Scott Brown to Wally the Green Monster (Red Sox mascot), …