Archive: Online Fundraising

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent ...

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Want To Be An Online Fundraising Master?

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 million. Blackbaud found that overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. M+R and the Nonprofit Technology Network (NTEN) ...

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a step mom and two mothers-in-law). As a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart. I decided to do ...

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Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% ...

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Small Nonprofits Are Increasing Their Online Fundraising

Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you. The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6% Most notably, online ...

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This is What Nonprofits Need More Than a Facebook Donate Button

This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button). In addition, Facebook has given us no idea when it ...

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6 Things Nonprofits Need To Do After #GivingTuesday

Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the ...

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