Archive: Social Media

How Nonprofits Can Monetize Pinterest

How Nonprofits Can Monetize Pinterest

May 17th, 2013, by

Are you perplexed by Pinterest? Are you doubtful of the value of Pinterest to nonprofit fundraising and marketing efforts? Have questions that need answered? Join me and GiftWorks on May 23 for a free webinar on how nonprofits can use Pinterest to raise money, create awareness and do good. The ...

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The “Certain Shortcut” in Social Media

The “Certain Shortcut” in Social Media

May 14th, 2013, by

If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, ...

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10 Quick Tips to Make the Most of Your Facebook Page [Infographic]

10 Quick Tips to Make the Most of Your Facebook Page [Infographic]

May 9th, 2013, by

BT Marketing Solutions created a great, easy to use infographic on Facebook business pages. Many nonprofits have a business page on Facebook, but oftentimes do not know how to use it effectively. Print out this handy infographic and keep it at your desk. In this post I will elaborate on ...

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In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

May 7th, 2013, by

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much-maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote ...

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5 Simple Ways to Use Email to Get More Facebook Fans

5 Simple Ways to Use Email to Get More Facebook Fans

May 2nd, 2013, by

Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. ...

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5 Ways You Can Expand Your Blog’s Reach Starting Today

5 Ways You Can Expand Your Blog’s Reach Starting Today

April 30th, 2013, by

OK. We need to have a serious sit down discussion about your blog. (NOTE: If you have a wonderful, perfect blog with thousands of regular readers, then this post is not for you.) Your blog can use some improvement. Sorry to say it, but it can. I’m here to tell ...

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How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page

April 25th, 2013, by

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm - the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number ...

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