Archive: Social Media

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

By now you may have heard NPR’s story “Red Cross ‘Diverted Assets’ During Storms’ Aftermath To Focus On Image” or read ProPublica’s article “The Red Cross’ Secret Disaster.” There is even a post on Gawker with the straightforward title: “Don’t Donate to the Red Cross.” In summary: After Superstorm Sandy ...

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What Will Be The Next Ice Bucket Challenge?

It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in ...

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Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your ...

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use! The speakers all know their stuff and walk the social media walk. It was a pleasure to watch them speak and learn from their experiences. If you couldn’t be ...

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How to Get More People At Your Nonprofit Event Using Facebook

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the ...

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Is A Donate Button Coming To Twitter?

The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. The company aims to encourage shopping directly from your mobile device – “sellers will gain a new way to ...

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