Telling Your Story

Engaging Your Library Community Through Storytelling and Social Media

Julia Claire Campbell Marketing, Social Media, Speaking Leave a Comment

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use …

No nonprofits you are not posting often enough on social media

No Nonprofits – You Aren’t Posting Enough On Social Media

Julia Claire Campbell Nonprofits, Social Media, Strategy 2 Comments

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.?    The answer? More than you assume! When I give that answer, I often get this follow up question: But what if we annoy our supporters? I certainly don’t want to hear from every organization …

5 Inspiring Nonprofit Online Campaigns for Mother's Day

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

Julia Claire Campbell Fundraising, Marketing, Moms, Nonprofits, Online Fundraising, Pinterest, Social Media Leave a Comment

I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I am fortunate enough to have a mother, stepmother, mother-in-law, and stepmother-in-law!) And as a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart, …

10 Types of social media posts for every nonprofit

10 Types of Social Media Posts Every Nonprofit Should Be Sending

Julia Claire Campbell Facebook, Infographics, Nonprofits, Social Media 3 Comments

Guest blog by Adam Weinger Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. That can be an intimidating sentence to …

Are Nonprofits Measuring their Social Media Results

Are Nonprofits Measuring their Social Media Results?

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

There is no doubt of the power and potential of digital tools for the nonprofit sector. Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. However, there are many questions that remained to be answered, especially around the demonstrable efficacy of online tools in nonprofit work. Questions for …

Instagram Update – What Nonprofits Need to Know

Instagram Update – What Nonprofits Need to Know

Julia Claire Campbell Instagram, Marketing, Nonprofits, Social Media Leave a Comment

On March 15, Instagram announced via their blog that in order to “improve your experience”, they will soon be abandoning their chronological news feed and going to a more Facebook-like algorithm. They wrote: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting …