Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? In this presentation, given to a fantastic group of …

How to Get Supporters to Raise Money for Your Nonprofit on Facebook - Part 1

How to Get People to Raise Money for Your Nonprofit Using Facebook

Julia Claire Campbell Facebook, Fundraising, Infographics, Nonprofits, Online Fundraising, Social Media Leave a Comment

In last week’s post, 3 Facebook Features Designed to Help You Fundraise, I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit. These features are: 1)  Donations option in personal status updates, 2) Fundraisers on Facebook, 3) The Donate button for your nonprofit Facebook Page. To read more, be sure …

3 Facebook Features Designed to Help You Fundraise

3 Facebook Features Designed to Help You Fundraise

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for …

Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …

8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Fundraising, Marketing, Mobile, Nonprofits Leave a Comment

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …

Twitter for Newbies

Twitter for Newbies – A Step-by-Step Guide to Success

Julia Claire Campbell Marketing, Social Media, Speaking, Twitter Leave a Comment

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet …

Make Blogging a Part of your Nonprofit Social Media Strategy

Make Blogging a Part of Your Social Media Strategy

Julia Claire Campbell Blogging, Content Creation, Nonprofits, Social Media Leave a Comment

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is …