5 Marketing Tips to Retain Your Mobile Donors

5 Marketing Tips to Retain Your Mobile Donors

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …

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What You Don’t Know About Visual Marketing On Facebook

Julia Claire Campbell Facebook, Infographics, Social Media, Visual Marketing Leave a Comment

Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention.  On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …

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How to Better Engage Your Followers on Social Media

Julia Claire Campbell Infographics, Nonprofits, Social Media Leave a Comment

Guest blog by Kiersten Bush What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others. Some like a cause and want to promote it with their friends or their followers. …

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10 Steps to a Successful Nonprofit Social Media Strategy

Julia Claire Campbell Marketing, Nonprofits, Social Media Leave a Comment

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy The Giving Common, an initiative of the Boston Foundation, was pleased to offer this webinar on Thursday, October 20, 2016 to its nonprofit partners engaged with GivingCommon.org. In this webinar, Julia Campbell, world-renowned digital marketing strategist and author of Storytelling in the Digital Age: A Guide for Nonprofits, …

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Do you need help planning a #GivingTuesday campaign?

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 1 Comment

I know what’s going to happen. On November 29, if you are like most nonprofit organizations across the world, you will be reaching out to your supporters to give! You will expect them to enter their credit card info just because… because… well, because it’s #GivingTuesday and that’s what people do. Right? Well, not exactly. Thousands of nonprofits have that exact …

Is there too much fundraising on Facebook?

Is there too much fundraising on Facebook?

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media, Uncategorized Leave a Comment

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. As a digital marketing enthusiast, I always jump at the chance to take these surveys, mostly because the questions can give great insight into what Facebook is trying to improve. Or …