8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Fundraising, Marketing, Mobile, Nonprofits Leave a Comment

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …

Twitter for Newbies

Twitter for Newbies – A Step-by-Step Guide to Success

Julia Claire Campbell Marketing, Social Media, Speaking, Twitter Leave a Comment

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet …

Make Blogging a Part of your Nonprofit Social Media Strategy

Make Blogging a Part of Your Social Media Strategy

Julia Claire Campbell Blogging, Content Creation, Nonprofits, Social Media Leave a Comment

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is …

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

Julia Claire Campbell Facebook, Infographics, Marketing, Nonprofits, Social Media Leave a Comment

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook. The key to getting your message out on Facebook is having a fully engaged audience of fans that are willing to like, comment, share, and click on your posts. As we all know (and frequently lament), …

5-pieces-of-advice-for-nonprofits-who-want-to-rock-their-marketing-in-2017

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

Julia Claire Campbell Marketing, Nonprofits, Social Media 2 Comments

This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels, and reaped the benefits. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. What I found was that while the majority of nonprofits are able to do inspiring …

5 Marketing Tips to Retain Your Mobile Donors

5 Marketing Tips to Retain Your Mobile Donors

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …

what-you-didnt-knowabout-visual-marketing-on-facebook

What You Don’t Know About Visual Marketing On Facebook

Julia Claire Campbell Facebook, Infographics, Social Media, Visual Marketing Leave a Comment

Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention.  On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …