5 Ways Your Nonprofit Can Raise Money Like charity:water

5 Ways Your Nonprofit Can Raise Money Like charity:water

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Online Fundraising Leave a Comment

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …

Organic Reach on Facebook Is Down Infographic

Facebook in 2015 – What Nonprofits Need to Know

Julia Claire Campbell Facebook, Infographics, Nonprofits, Social Media 34 Comments

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call, Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month 864 million daily active users 64% of monthly active users log on every day 1 billion video views each day in September …

How Nonprofits Continue to Get Facebook Marketing All Wrong

How Nonprofits Continue To Get Facebook Marketing All Wrong

Julia Claire Campbell #FAIL, Facebook, Marketing, Nonprofits, Social Media 15 Comments

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?   I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.  Facebook is also very different than other platforms …

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Julia Claire Campbell Nonprofits, Social Media, Strategy 4 Comments

Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross.  Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see on social media sites; not even a tweeted link to …

#WakeUpCall Selfie

What Will Be The Next Ice Bucket Challenge?

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 2 Comments

It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon:

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Social Media 2 Comments

Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure …