Below you'll find a list of all posts that have been categorized as “Facebook”
Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation. All photos will require a $50 payment per use (to include those …
Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2 This is the second part in my two part case study of the St. Baldrick’s Foundation, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Read part one here. In Tuesday’s post, I covered 8 ways that the St. Baldrick’s Foundation uses …
Last Monday Facebook rolled out its newest tool, Graph Search, to the hundreds of millions of U.S. users and others who use the “American English” version. (Other languages and demographics are going to follow quickly.) Why would Facebook make yet another change, some ask? The answer is simple. Facebook Graph Search is critical to its continuing relevance and success. It …
The landscape of social media changes so rapidly, it’s hard to keep up. Social media giant Facebook has unveiled a slew of changes in recent weeks. In order to maximize engagement on your Facebook page and use it to the best of your ability, it is important to stay on top of the changes. Here are 5 new features of …
Yesterday I read a story in The Daily Dot that got me thinking. Is Facebook becoming irrelevant for marketers? I’ve determined that the answer is, thankfully, No. The article (which I recommend reading) builds upon several stories and research done by The Daily Dot on what it calls “content spam”: “Maybe you’ve seen their names ooze into your newsfeed? Teen Swag, Stylish …
BT Marketing Solutions created a great, easy to use infographic on Facebook business pages. Many nonprofits have a business page on Facebook, but oftentimes do not know how to use it effectively. Print out this handy infographic and keep it at your desk. In this post I will elaborate on the 10 ways to make the most of your Facebook …
Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. Any time your organization communicates with stakeholders and the community …
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …
Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …