Facebook Graph Search 101 – What Is It and What Does It Mean For You?

Facebook’s Newest Announcement – What It Is and What It Means

Julia Claire Campbell Facebook, Social Media 2 Comments

When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) I turned to the network I have built on Facebook. …

7 reasons your nonprofit Facebook page has no fans

7 reasons your nonprofit Facebook page has no fans

Julia Claire Campbell Facebook, Nonprofits, Social Media 8 Comments

“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!”  “We do such great work! Why don’t we have more followers?”  “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …

The fallacy of declaring your personal copyright on Facebook

The fallacy of “declaring your personal copyright” on Facebook

Julia Claire Campbell Facebook, Social Media 6 Comments

Have you seen this cut-and-paste status update in your News Feed today? In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above, my written consent is needed at …

Is Facebook Ruining Facebook?

Julia Claire Campbell Facebook, Social Media 2 Comments

In yesterday’s The Huffington Post, notorious Facebook criticizer Mark Cuban, Owner of the Dallas Mavericks and Chairman of HDNet, wrote a provocative post – “What I Really Think of Facebook”. In this post Cuban captured a common sentiment that is circulating the web. Facebook is ruining Facebook.   How is Facebook ruining itself? By taking itself too seriously. By over thinking it’s …

An example of using email marketing to get more Facebook Likes

An example of using email marketing to get more Facebook Likes

Julia Claire Campbell Email, Facebook, Marketing, Social Media 2 Comments

Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know …

Reality check for Facebook

The reality check all Facebook pages will have to face

Julia Claire Campbell Facebook, Marketing, Social Media 10 Comments

I think Facebook page managers are in for a serious reality check. This reality check is going to be brought on by two new features Facebook is trying out. Feature 1 – Get Notifications Yesterday Inside Facebook reported on a new feature Facebook is rolling out. This new feature will let Facebook users get direct notifications from their favorite Facebook pages, as …

Is Facebook hiding your posts?

Is Facebook hiding your posts?

Julia Claire Campbell Facebook, Social Media 5 Comments

Back in June I debunked the #1 Facebook myth that was circulating on the social network. Lately I’ve seen another one – a cut-and-pasted status update on many Facebook business pages, warning that their fans will not be able to see their content due to Facebook hiding their posts. Here is what it says: Facebook is hiding us from you! …

Condescending Corporate Brand Facebook Page

The best company page on Facebook

Julia Claire Campbell #FAIL, Best of the Interwebs, Facebook, Marketing, Social Media 1 Comment

By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and awkward way. As a social media marketing professional, it causes …

What would make you delete your Facebook account?

What would make you delete your Facebook account?

Julia Claire Campbell Facebook, Social Media 4 Comments

I’ve been examining this question a lot this week. It all started on Monday, when I read an article on TechCrunch with a rather disturbing headline: “Facebook Users Report Seeing Old Private Messages Showing Up On Timelines As ‘Posted By Friends’”. (TechCrunch has since updated the article and changed the headline.) I immediately posted this news to my Facebook Page …