Archive: Strategy

The “Certain Shortcut” in Social Media

The “Certain Shortcut” in Social Media

May 14th, 2013, by

If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, ...

Read More
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

April 11th, 2013, by

Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the ...

Read More
Think more about the Why and Less about the How in Social Media

Think more about the Why and Less about the How in Social Media

April 3rd, 2013, by

Here are the two most frequently asked questions in my experience in the field of social media marketing: 1.  What social media tools should I use? 2.  How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to ...

Read More
Nonprofits, don’t be afraid to “think small” on social media

Nonprofits, don’t be afraid to “think small” on social media

January 8th, 2013, by

Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can ...

Read More
10 Ways to Thank and Recognize Your Donors Using Social Media

10 Ways to Thank and Recognize Your Donors Using Social Media

December 5th, 2012, by

This post originally appeared on the GiftWorks Guest Blog. In 2013, nonprofit digital marketing efforts will continue to focus on using social media tools to raise awareness for organizations and causes, to promote events and to fundraise. However, from what I have been observing of late, the purpose of most social ...

Read More
It’s not about the Klout – It’s about the passion.

It’s not about the Klout – It’s about the passion.

September 25th, 2012, by

When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten. Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World. There are two key takeaway messages in the book: “It’s not about how ...

Read More
Are you using social media for the right reasons?

Are you using social media for the right reasons?

September 20th, 2012, by

When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool.  Since I believe that planning is a vital piece of the social media ...

Read More