Are Nonprofits Measuring their Social Media Results

Are Nonprofits Measuring their Social Media Results?

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

There is no doubt of the power and potential of digital tools for the nonprofit sector. Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. However, there are many questions that remained to be answered, especially around the demonstrable efficacy of online tools in nonprofit work. Questions for …

How To Raise Money with Facebook

How to Raise Money With Facebook – One Organization’s Success Story

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …

NonprofitBlogCarnivalBanner

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

Julia Claire Campbell Nonprofits, ROI, Strategy 1 Comment

  In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is …

Nonprofit Storytelling

Engaging Your Nonprofit Community Through Storytelling & Social Media

Julia Claire Campbell Nonprofits, Social Media, Storytelling, Strategy 2 Comments

Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy! Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing Twitter Facebook Google+

8 Ways Nonprofits Can Implement A Mobile

How to Implement a Mobile Strategy for Your Nonprofit

Julia Claire Campbell Mobile, Nonprofits, Strategy Leave a Comment

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising …

The 3 Keys to Social Media Success

The 3 Keys to Social Media Success

Julia Claire Campbell Social Media, Strategy 4 Comments

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? I wish it were that simple. There is no silver bullet, no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. The …

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Julia Claire Campbell Nonprofits, Social Media, Strategy 5 Comments

Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross.  Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see on social media sites; not even a tweeted link to …