Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Julia Claire Campbell Nonprofits, Social Media, Strategy 4 Comments

Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross.  Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see on social media sites; not even a tweeted link to …

Nonprofit Social Media

One Fundamental Thing Nonprofits Need To Know About Social Media

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN). Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. The most important point Amy makes is regarding the tendency of nonprofits to jump on the latest new social …

We Are Market Basket

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

Julia Claire Campbell Social Media, Strategy 20 Comments

Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently. Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into too much detail about the recent goings-on, but in the …

Are You Totally Missing the Point of Social Media?

Are You Totally Missing the Point of Social Media?

Julia Claire Campbell Social Media, Strategy 42 Comments

I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?) I think they are missing the point. To illustrate: Here are 3 common questions I receive every day in …

My Big Fat Problem With Social Media Measurement

My Big Fat Problem With Social Media Measurement

Julia Claire Campbell Social Media, Strategy 30 Comments

Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon? If you don’t know where you want to go, how will you know …

10 Ways to Build Loyalty Among Your Online Community Members

10 Ways to Build Loyalty Among Your Online Community Members

Julia Claire Campbell Nonprofits, Social Media, Strategy 42 Comments

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. I always say that quality beats quantity any day …