8 Ways Nonprofits Can Implement A Mobile

How to Implement a Mobile Strategy for Your Nonprofit

Julia Claire Campbell Mobile, Nonprofits, Strategy Leave a Comment

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising …

The 3 Keys to Social Media Success

The 3 Keys to Social Media Success

Julia Claire Campbell Social Media, Strategy 4 Comments

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? I wish it were that simple. There is no silver bullet, no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. The …

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Julia Claire Campbell Nonprofits, Social Media, Strategy 4 Comments

Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross.  Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see on social media sites; not even a tweeted link to …

Nonprofit Social Media

One Fundamental Thing Nonprofits Need To Know About Social Media

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN). Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. The most important point Amy makes is regarding the tendency of nonprofits to jump on the latest new social …

We Are Market Basket

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

Julia Claire Campbell Social Media, Strategy 20 Comments

Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently. Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into too much detail about the recent goings-on, but in the …

Are You Totally Missing the Point of Social Media?

Are You Totally Missing the Point of Social Media?

Julia Claire Campbell Social Media, Strategy 42 Comments

I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?) I think they are missing the point. To illustrate: Here are 3 common questions I receive every day in …