Below you'll find a list of all posts that have been categorized as “Strategy”
Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …
Do you feel that your nonprofit is spinning its wheels when it comes to communicating with supporters and potential donors? Do you feel overwhelmed by all of the tools available–from Facebook to YouTube to mobile messaging to blogging? Are you using social media at your organization right now but not seeing any tangible results? In today’s increasingly competitive landscape for …
If you missed my free webinar – 5 Steps To Successfully Fundraise on Social Media: A Guide For Nonprofits – with CauseVox, you can view the slides below or on SlideShare. 5 Steps To Successfully Fundraise on Social Media: A Guide For Nonprofits from CauseVox To get the full webinar recording sent to you, visit the webinar registration page here. Key …
The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. Now, it’s easier than ever before to maintain relationships, to watch your loved ones celebrate milestones, and to advocate and rally around the causes about which …
I am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes! In this episode, we discuss: Social media is about being your authentic self and building your community. **The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. **Telling a story is absolutely key …
A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? The answer? More than you assume! When I give that answer, I often get this follow up question: But what if we annoy our supporters? I certainly don’t want to hear from every organization …
There is no doubt of the power and potential of digital tools for the nonprofit sector. Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. However, there are many questions that remained to be answered, especially around the demonstrable efficacy of online tools in nonprofit work. Questions for …
According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …
In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is …