Welcome SCORE members and counselors!

Julia Claire Campbell Content Creation, Entrepreneurship, Marketing, Social Media, Strategy Leave a Comment

This morning I’m giving an exciting presentation to the local chapter of SCORE Northeastern Massachusetts! The topic is how and why a small business should develop a social media plan. SCORE helps aspiring entrepreneurs and existing business owners translate their dreams and ideas into reality through planning sessions, mentoring and counseling. They do great work, and I am happy to support …

The hidden ROI of social media

Julia Claire Campbell Marketing, ROI, Social Media, Strategy 6 Comments

When the topic of “social media” comes up at your organization, what are the first questions that people ask? Why is social media such a big deal? How will it directly grow our organization? How will it close sales or increase donations for us TODAY? A question that I hear a lot from organizations exploring the jump into social media …

Screw the strategy and just dive in

Julia Claire Campbell Social Media, Strategy 10 Comments

Recently I read a thought-provoking interview with the brilliant Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions. If you’ve never heard of him, he’s the co-founder of Alltop.com and was previously the “chief evangelist” of Apple. So, the guy knows something about how to best enchant people. What struck me most in the interview was that …