Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …

Nonprofit Storytelling

Engaging Your Nonprofit Community Through Storytelling & Social Media

Julia Claire Campbell Nonprofits, Social Media, Storytelling, Strategy 2 Comments

Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy! Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing Twitter Facebook Google+

Nonprofit Storyteller of the Week - Women for Women International

Nonprofit Storyteller of the Week – Women for Women International

Julia Claire Campbell Nonprofits, Social Media, Storytelling Leave a Comment

My Nonprofit Storyteller of the Week is Women for Women International, an international nonprofit helping women survivors of war rebuild their lives, has fantastic (and horrifying) stories to tell. Through their website, blog, email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission. Using …

Nonprofit Storytelling

A Road Map for Nonprofit Storytelling

Julia Claire Campbell Infographics, Nonprofits, Storytelling 1 Comment

I came across this great infographic from Classy, providing details and a road map for nonprofits who have great stories to tell but do not know how to tell them. A compelling story starts out with a person – someone that the reader can relate to or empathize with. Little details make the person more relatable, so provide as much information …

Telling Your Nonprofit Story With Social Media

Telling Your Nonprofit Story With Social Media

Julia Claire Campbell Nonprofits, Social Media, Storytelling 2 Comments

These are the slides from a free seminar I provided to a group at the Nonprofit Net in Lexington, MA. Enjoy! Takeaways: * How to use digital and visual storytelling strategies * What stories you should be telling online * How to use photo and video-sharing tools to connect with supporters Twitter Facebook Google+

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

Julia Claire Campbell Nonprofits, Storytelling 21 Comments

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. When done strategically and in harmony with online channels, storytelling can and will help you raise more money and strengthen relationships with your supporters. Great nonprofit stories: *Convey impact and outcomes; *Elicit emotion …