Recent Posts

5 Simple Ways to Use Email to Get More Facebook Fans

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ...

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5 Ways You Can Expand Your Blog’s Reach Starting Today

OK. We need to have a serious sit down discussion about your blog. (NOTE: If you have a wonderful, perfect blog with thousands of regular readers, then this post is not for you.) Your blog can use some improvement. Sorry to say it, but it can. I’m here to tell ...

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How to Get More Engagement On Your Facebook Page

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm - the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number ...

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How to Help and to Heal after the Boston Marathon Bombings

Monday’s horrific events have shaken all of us. We all have stories of running the Boston Marathon or going to cheer a friend or loved one on as they completed (or attempted to complete) the rigorous, demanding 26.2 mile course. Going into the city on Patriot’s Day is a rite ...

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The good outnumber you. And we always will.

I can’t put my thoughts into words right now, but I wanted to share with you these words from Patton Oswalt’s Facebook page. They say everything that I want to say. Boston. Fucking horrible.  I remember, when 9/11 went down, my reaction was, “Well, I’ve had it with humanity.” But ...

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Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the ...

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Think more about the Why and Less about the How in Social Media

Here are the two most frequently asked questions in my experience in the field of social media marketing: 1.  What social media tools should I use? 2.  How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to ...

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