Recent Posts

What do your donors experience when they give? #BeYourDonor

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! When speaking to nonprofit professionals, I always give them this one piece of advice: Make a donation to your own nonprofit, either online or via a check in the ...

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How A Senior Care Business Can Use Social Media

A recent report by the Pew Internet & American Life Project found that 32% of people aged 50 to 64 use at least one social networking site on a regular basis. We are seeing a big increase in these numbers from only one year ago, and the numbers are increasing every day. The ...

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How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or ...

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How to Find and Engage Your Biggest Online Supporters – Part 1 of 3

The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because ...

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5 quick and dirty tips for nonprofits participating in an online giving challenge

Today nonprofits throughout Boston are participating in an online giving challenge, and I am happy to be spreading the word! The Giving Common Challenge is a 36-hour event that started at 8:00 am EDT today and runs through 8:00 pm EDT on October 11, 2012. Over 60 prizes totaling $151,000 will be awarded to ...

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What works in social media for B2B vs. B2C?

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) ...

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Visualization on Social Media for Social Good [Infographic]

Logan Harper, the community manager for UNC-Chapel Hill’s School of Government’s new online Masters in Public Administration program (MPA@UNC), reached out to me to post his new infographic on Social Media for Social Good. In it, he provides examples of successful nonprofit social media advocacy campaigns, as well as the ...

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