Recent Posts

Think more about the Why and Less about the How in Social Media

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! Here are the two most frequently asked questions in my experience in the field of social media marketing: 1.  What social media tools should I use? 2.  How much ...

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Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics ...

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Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are ...

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3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising ...

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Social Media – What’s Hot…What’s Not

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media ...

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5 Things Yahoo Should Do Instead of Banning Remote Work

It’s 2013. Public infrastructure continues to age and deteriorate. Public transit systems are continually undervalued and underfunded. Day care, food and gasoline costs are skyrocketing. On the other hand, innovative technology continues to evolve. Smartphones and tablets are taking over. 80% of the population of North American uses the Internet ...

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5 content ideas for nonprofits that think they have nothing to write/post/tweet about

As a marketing-savvy nonprofit professional, you know you need to create compelling content each and every day for your various online profiles – Facebook, Twitter, Google+, blog, email newsletter, etc. You don’t want to simply rehash the same information on every platform, because what fun would that be for your ...

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