Recent Posts

The fallacy of “declaring your personal copyright” on Facebook

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! Have you seen this cut-and-paste status update in your News Feed today? In response to the new Facebook guidelines I hereby declare that my copyright is attached to all ...

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Is Facebook Ruining Facebook?

In yesterday’s The Huffington Post, notorious Facebook criticizer Mark Cuban, Owner of the Dallas Mavericks and Chairman of HDNet, wrote a provocative post – “What I Really Think of Facebook”. In this post Cuban captured a common sentiment that is circulating the web. Facebook is ruining Facebook.   How is Facebook ruining ...

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How Groupon and LivingSocial are raising millions for charity using social media

Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries. The pros of using a Daily Deal site to grow your business, attract new customers and create social media buzz are many. But the cons are numerous as well. What if Daily Deal ...

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It’s All About The Images, Baby – Pinterest and Instagram for Nonprofits

I decided today that I want to focus more of my time helping nonprofits understand, embrace and harness the power of images. The idea of visual storytelling is certainly nothing new or ground-breaking. Leaders in the nonprofit and social media field have been writing about it for years. It seems ...

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Pinning for Good: How UNICEF Uses Pinterest to Raise Awareness and Raise Funds

If you are like me, you have become hopelessly addicted to Pinterest. The uses, both personal and for business, are endless. Pin expensive, sparkly shoes and bags! Pin ideas for your Christmas party! Pin ideas for your child’s bedroom! Pin blog articles! Pin inspiring quotes! On the surface, Pinterest seems ...

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An example of using email marketing to get more Facebook Likes

Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created ...

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The reality check all Facebook pages will have to face

I think Facebook page managers are in for a serious reality check. This reality check is going to be brought on by two new features Facebook is trying out. Feature 1 – Get Notifications Yesterday Inside Facebook reported on a new feature Facebook is rolling out. This new feature will let Facebook ...

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