Recent Posts

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So ...

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How to Find and Engage Your Biggest Online Supporters – Part 1 of 3

The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because ...

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5 quick and dirty tips for nonprofits participating in an online giving challenge

Today nonprofits throughout Boston are participating in an online giving challenge, and I am happy to be spreading the word! The Giving Common Challenge is a 36-hour event that started at 8:00 am EDT today and runs through 8:00 pm EDT on October 11, 2012. Over 60 prizes totaling $151,000 will be awarded to ...

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What works in social media for B2B vs. B2C?

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) ...

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Visualization on Social Media for Social Good [Infographic]

Logan Harper, the community manager for UNC-Chapel Hill’s School of Government’s new online Masters in Public Administration program (MPA@UNC), reached out to me to post his new infographic on Social Media for Social Good. In it, he provides examples of successful nonprofit social media advocacy campaigns, as well as the ...

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The best company page on Facebook

By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and ...

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“The Truth” About Social Media and Nonprofits – Or Just Assumptions?

**CORRECTION: The post in question was a guest post by Jay Jones from Heller Consulting and not written by Frank Barry. I apologize for the mix-up.**  Yesterday a blog I read avidly and respect (NetWitsThinkTank.com by Blackbaud) published a post full of assumptions about nonprofits and social media, and I feel that I ...

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