Recent Posts

3 simple social media tips to make your fans and followers love you

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more ...

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Don’t put all your eggs into the online giving basket – yet

Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on ...

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Why Not A Real Referral Group For Nonprofits?

This is my submission for the Nonprofit Blog Carnival under this month’s theme and deadline: Your Big Dream for 2013 My big dream for nonprofits in 2013 can be summed up in one word – collaboration. Now I know what you’re thinking. Yawn, snore. Collaboration is an over-used buzzword thrown around often ...

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Facebook’s Newest Announcement – What It Is and What It Means

When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) ...

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7 reasons your nonprofit Facebook page has no fans

“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!”  “We do such great work! Why don’t we have more followers?”  “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow ...

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Nonprofits, don’t be afraid to “think small” on social media

Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can ...

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Why you should actively fundraise in January

Yes, I know – if you are a fundraiser, you are most certainly burned out by the first of the year. You may have been planning on coasting through January, letting the (hopefully) successful fundraising strategies of 2012 hold you up until at least February. It might seem counter-intuitive to ...

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