Recent Posts

Facebook’s Newest Announcement – What It Is and What It Means

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still ...

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7 reasons your nonprofit Facebook page has no fans

“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!”  “We do such great work! Why don’t we have more followers?”  “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow ...

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Nonprofits, don’t be afraid to “think small” on social media

Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can ...

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Why you should actively fundraise in January

Yes, I know – if you are a fundraiser, you are most certainly burned out by the first of the year. You may have been planning on coasting through January, letting the (hopefully) successful fundraising strategies of 2012 hold you up until at least February. It might seem counter-intuitive to ...

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Where will you go in 2013?

2012 was quite a year – I kept building my business, I spoke at and attended numerous networking and professional development events, I met incredible people and I got involved in some fantastic new projects. What’s in store for 2013? I can only imagine bigger and even better things! I ...

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How To Encourage The Spirit of Giving In Young Children?

As a parent who works with many nonprofit organizations, both as a consultant and as a volunteer, I often wonder how to communicate what I do to my young daughter. Some mothers are doctors, teachers, stay-at-home moms, retailers, police. How to explain what I do to a three-year-old when often ...

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Using Social Media In The Aftermath of Sandy Hook

Like most parents, I’ve been trying to put into words what I’ve been feeling since first hearing about the horrible events that unfolded in Newtown, Connecticut. I still can’t. Helpless is the only world I can come up with – total, utter helplessness. And, also, anger. Horrible, unspeakable things happen ...

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