Recent Posts

10 Ways Nonprofits Can Succeed with Visual Marketing

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your ...

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10 Ways to Build Loyalty Among Your Online Community Members

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is ...

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6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent ...

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Want To Be An Online Fundraising Master?

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 million. Blackbaud found that overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. M+R and the Nonprofit Technology Network (NTEN) ...

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a step mom and two mothers-in-law). As a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart. I decided to do ...

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3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause. However, there are certain challenges that some nonprofits face when collecting and disseminating stories about their organization. I have detailed the three most common ...

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3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog

Blogging is a vital piece of the online fundraising and digital marketing puzzle for nonprofit organizations, yet so many do it poorly. “But I don’t have the time keep up with the blog!” I have heard this all too often. The benefits of nonprofit blogging are vast, but it still ...

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