Recent Posts

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the ...

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How To Use Social Media To Connect With Donors & Supporters

Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here. I have embedded ...

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It’s Never Too Early To Start Your Year-End Fundraising Campaigns

September is the ideal time to begin your end-of-year fundraising campaign. Donations jump 163% in December, and the average gift size increases by 36%! So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more. They also have a helpful free e-book you ...

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You Can Now Save Links On Facebook To Read Later – And It’s Awesome

Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later? I used to take screen shots of the post on mobile and then have to remember to check my photos later to find the information. ...

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What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently. Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into ...

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Are You Totally Missing the Point of Social Media?

I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?) I think they are missing the point. To illustrate: ...

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My Big Fat Problem With Social Media Measurement

Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon? If you don’t ...

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