Recent Posts

5 Stories Nonprofits Should Be Telling On Social Media

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Brands and businesses are ...

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Small Nonprofits Are Increasing Their Online Fundraising

Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you. The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6% Most notably, online ...

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Major Gift Fundraising for Small Shops In 5 Hours A Week

I have been a fan of Amy Eisenstein’s blog for a while, so when she offered me an advance copy of her new book I jumped at the chance. Having been a one-woman development department at a small, community-based nonprofit organization earlier in my career, I understand the challenges faced ...

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7 Ways Nonprofits Can Use Pinterest Group Boards

If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause. However, developing Group Boards yourself and inviting others to pin is ...

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Julia’s Nonprofit Social Media Checklist

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22, and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know”. If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one ...

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7 Ways Nonprofits Can Use Pinterest Secret Boards

Pinterest announced today that users are now able to create an unlimited amount of Secret Boards! Secret Boards have many uses on Pinterest. Here are 7 ways nonprofits can take advantage of this feature: 1)      Use as an inter-office collaboration tool. Secret Boards can also be Group Boards, providing the ...

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5 Great Nonprofit Infographics to Learn From

As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original ...

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