Recent Posts

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

March 20th, 2013, by

I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising ...

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Social Media – What’s Hot…What’s Not

Social Media – What’s Hot…What’s Not

March 14th, 2013, by

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media ...

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5 Things Yahoo Should Do Instead of Banning Remote Work

5 Things Yahoo Should Do Instead of Banning Remote Work

February 27th, 2013, by

It’s 2013. Public infrastructure continues to age and deteriorate. Public transit systems are continually undervalued and underfunded. Day care, food and gasoline costs are skyrocketing. On the other hand, innovative technology continues to evolve. Smartphones and tablets are taking over. 80% of the population of North American uses the Internet ...

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6 Ways Nonprofits Can Use Twitter More Effectively

6 Ways Nonprofits Can Use Twitter More Effectively

February 25th, 2013, by

This post originally appeared on the GiftWorks Guest Blog. Have you become desensitized and disillusioned with Twitter? Do you feel like you are suffering from “Twitter Fatigue”? Are you “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it? I know this story. ...

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5 content ideas for nonprofits that think they have nothing to write/post/tweet about

5 content ideas for nonprofits that think they have nothing to write/post/tweet about

February 21st, 2013, by

As a marketing-savvy nonprofit professional, you know you need to create compelling content each and every day for your various online profiles – Facebook, Twitter, Google+, blog, email newsletter, etc. You don’t want to simply rehash the same information on every platform, because what fun would that be for your ...

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3 simple social media tips to make your fans and followers love you

3 simple social media tips to make your fans and followers love you

February 13th, 2013, by

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings ...

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Don’t put all your eggs into the online giving basket – yet

Don’t put all your eggs into the online giving basket – yet

February 5th, 2013, by

Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on ...

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