How to Measure Nonprofit Social Media Success and Document Results

How to Measure Nonprofit Social Media Success and Document Results

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now!   Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of …

My Big Fat Problem With Social Media Measurement

My Big Fat Problem With Social Media Measurement

Julia Claire Campbell Social Media, Strategy 31 Comments

Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon? If you don’t know where you want to go, how will you know …

New features on Pinterest you need to know about

New Features on Pinterest You Should Know About

Julia Claire Campbell Pinterest, Social Media 54 Comments

Pinterest has been busy! Reaching 70 million users and 2.5 billion monthly pageviews, Pinterest has been growing like a weed – a very popular weed that marketing professionals should not ignore. We all know why I love Pinterest, especially for nonprofits. My top 3 reasons: 1)     Pinterest is growing leaps and bounds. 2)     Pinterest is where women are, and women …