10 Free Ways to Re-Purpose Your Nonprofit’s Stories

Julia Claire Campbell Nonprofits, Storytelling, Visual Marketing Leave a Comment

Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …

No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

No PhotoShop Needed: Creating Fantastically Shareable Nonprofit Graphics

Julia Claire Campbell Content Creation, Infographics, Nonprofits, Online Fundraising, Social Media, Visual Marketing 2 Comments

Click here to get all the slides from today’s Boston Online Fundraising Summit. What a great day – I collected so many ideas and I received a lot of inspiration from the nonprofits and other professionals that attended!   No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics Twitter Facebook Google+

4 Ways to Use Social Media to Strengthen Donor Relationships

4 Ways to Use Social Media to Strengthen Donor Relationships

Julia Claire Campbell Marketing, Nonprofits, Social Media 19 Comments

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Can you imagine if Coca-Cola or Nabisco lost 70% of their customers …

How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

Julia Claire Campbell Infographics, Marketing, Nonprofits, Social Media 26 Comments

I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book! Summary: There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and …