How to Create and Use a Nonprofit Social Media Calendar [with template]

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy, Time Management Leave a Comment

As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – scheduling! Use a simple Social Media Calendar: …

10 Free Ways to Re-Purpose Your Nonprofit’s Stories

Julia Claire Campbell Nonprofits, Storytelling, Visual Marketing Leave a Comment

Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media 3 Comments

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. There is a solution, and I’m going to spell …

Social Media What's Hot What's Not

Social Media – What’s Hot…What’s Not

Julia Claire Campbell Marketing, Social Media 8 Comments

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media – What’s Hot…What’s Not – J Campbell Social Marketing from …

5 ways to use pop culture to generate great content

Julia Claire Campbell Content Creation, Social Media 2 Comments

“Create great content! Create great content!” These three words can sound like a battle cry in a foreign language to a person just starting out in the blogosphere or social media world. What do these words mean? It’s simple. If you consistently “create great content” for your readers and online communities, then fame, fortune and power follow! Yes! But wait. …