10 Ways Nonprofits Can Succeed with Visual Marketing

10 Ways Nonprofits Can Succeed with Visual Marketing

Julia Claire Campbell Marketing, Nonprofits 31 Comments

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is it important? To succeed in marketing your nonprofit has to …

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My Advice for Politicians On Instagram

Julia Claire Campbell Instagram, Social Media 13 Comments

Soon after Instagram launched in October 2010, celebrities, actors and athletes jumped on the bandwagon in full force, taking #selfies, using the cool filters and blowing up everyone’s feeds with their glamorous lifestyles. Since one could argue that Instagram is a bit more narcissistic and self-involved than the other social networks, it is puzzling why politicians and government officials have …

The Latest Social Media Tools

The Latest Social Media Tools [PRESENTATION]

Julia Claire Campbell Social Media, Speaking 30 Comments

Yesterday I presented at the Inspire/BIO conference, “Harnessing the Power of the Patient”, a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar took place 9 a.m. to 1 p.m. at BIO’s headquarters in Washington, DC. Here are the slides from my presentation, “The Latest Social Media Tools”. The Latest Social Media Tools from Julia Campbell Twitter Facebook Google+

Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 11 Comments

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

Julia Claire Campbell Nonprofits, Social Media 8 Comments

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much-maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …

5 simple ways to use email to get more Facebook fans

5 Simple Ways to Use Email to Get More Facebook Fans

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media Leave a Comment

Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. Any time your organization communicates with stakeholders and the community …

How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page

Julia Claire Campbell Facebook, Marketing, Social Media 3 Comments

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …