Back in June I debunked the #1 Facebook myth that was circulating on the social network. Lately I’ve seen another one – a cut-and-pasted status update on many Facebook business pages, warning that their fans will not be able to see their content due to Facebook hiding their posts. Here is what it says: Facebook is hiding us from you! …
The best company page on Facebook
By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and awkward way. As a social media marketing professional, it causes …
Social Throwdown: How Businesses Are Using Social Media Successfully
Welcome North By North Shore attendees! Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …
6 ways to improve your Facebook EdgeRank
Last week I described what makes up Facebook’s EdgeRank in plain, simple English – and I explained why it is so critical to work within the algorithm in order to get your content seen by your fans. This week I provide you with 6 ways to improve your EdgeRank and get seen by more of your Facebook fans. 6 ways …
3 ways to make a fabulous first impression on Facebook
“You only get one chance to make a first impression.” Ever heard that before? I’m sure you have. I thought everyone was familiar with that important maxim. That’s why I am constantly surprised and dismayed by the number of Facebook Pages out there making terrible first impressions! If you manage a Facebook Page or want to create one, here are …
10 tips to excel at social media (without losing your mind)
I am frequently asked how I keep track of all my social media profiles and manage to have time to do anything else. (Short answer: I barely have time to do anything else.) Nonprofit staff and business owners often cite the sheer number of social networking sites and the seemingly-overwhelming amount of time required to keep up. But they don’t …
#1 Facebook myth that you may believe
Have you seen this post on Facebook recently? “Due to Facebook’s new ‘pay to promote posts’ policy, only about 10% of people that ‘like’ a fan page will see the status updates. In order to see our posts and notifications just click/hover over the ‘Liked’ button (beneath the cover photo, to the right) and activate the ‘show in news feed’ …
10 ways to use networking events to build your nonprofit’s online community
NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know the kind – a community health fair/school fair/resource event where …
How to get more Likes, Comments and Shares on Facebook [INFOGRAPHIC]
Want to get more engagement (Likes, shares, comments) on your Facebook page? I thought so. Then you need to check out this great, easy-to-read infographic containing helpful information compiled by Dan Zarrella of HubSpot. Zarrella, a “Social Media Scientist” and online influencer, compiled information from 1.3 million posts from the “top 10,000 pages” on Facebook, in order to find out …