February’s Nonprofit Blog Carnival: Going Beyond Resolutions

Julia Claire Campbell Nonprofits, ROI, Strategy 1 Comment

  In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is …

February Non-Profit Blog Carnival Call for Submissions

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

Julia Claire Campbell Nonprofits, ROI 2 Comments

Happy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone? And within 6 months, over half of us wishful thinkers who made New Year’s resolutions will have given some, or all of them, up. Guess what – I know why. New Year’s resolutions are often lofty, mile-high, pie-in-the-sky statements, such as “I want …

My Big Fat Problem With Social Media Measurement

My Big Fat Problem With Social Media Measurement

Julia Claire Campbell Social Media, Strategy 31 Comments

Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon? If you don’t know where you want to go, how will you know …

Oh the places you'll go

Where will you go in 2013?

Julia Claire Campbell Mottos 2 Comments

2012 was quite a year – I kept building my business, I spoke at and attended numerous networking and professional development events, I met incredible people and I got involved in some fantastic new projects. What’s in store for 2013? I can only imagine bigger and even better things! I had such a busy December that I didn’t get to make a …

Why do you want to use social media?

Are you using social media for the right reasons?

Julia Claire Campbell Marketing, Nonprofits, ROI, Social Media, Strategy Leave a Comment

When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool.  Since I believe that planning is a vital piece of the social media puzzle, I always insist on doing it first. During the …