4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

Guest post by Wauker Matthews Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process …

Peer to Peer fundraising

Peer-to-Peer Fundraising Communications: 5 Mistakes You’re Making (And How to Fix Them!)

Adam Weinger Fundraising, Nonprofits, Online Fundraising 1 Comment

Guest blog by Adam Weinger Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising: they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and …

5 Marketing Tips to Retain Your Mobile Donors

5 Marketing Tips to Retain Your Mobile Donors

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …

what-you-didnt-knowabout-visual-marketing-on-facebook

What You Don’t Know About Visual Marketing On Facebook

Julia Claire Campbell Facebook, Infographics, Social Media, Visual Marketing Leave a Comment

Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention.  On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media, Strategy 2 Comments

Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …

how-to-better-engage-your-followers-on-social-media

How to Better Engage Your Followers on Social Media

Julia Claire Campbell Infographics, Nonprofits, Social Media 1 Comment

Guest blog by Kiersten Bush What prompts followers of your company to share content that you post on social media? The short, but not uncomplicated answer is: It depends. Some people just like a product and they want to share that insider-y knowledge with others. Some like a cause and want to promote it with their friends or their followers. …

8-step-guide-to-planning-the-perfect-nonprofit-fundraising-event

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

Julia Claire Campbell Events, Fundraising, Nonprofits 2 Comments

Guest blog by Kerri Moore With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Year over year, fundraising events have increased the revenue of nonprofits across the board— smaller nonprofits especially. It’s no coincidence. Social media has opened up the doors and …