Archive: linkedin

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are ...

Read More

3 simple social media tips to make your fans and followers love you

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings ...

Read More

Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things

I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by ...

Read More

What works in social media for B2B vs. B2C?

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) ...

Read More

8 ways to get the most out of LinkedIn Groups

If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have ...

Read More

Announcing – My Nonprofit Marketing Course

I am excited to announce that I will be teaching a course for nonprofit organizations this fall at North Shore Community College! Course Description: There are currently over 1.5 million nonprofit organizations in the United States, according to the National Center for Charitable Statistics. The majority of them are solving ...

Read More

10 ways to use networking events to build your nonprofit’s online community

NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know ...

Read More