Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …

Nonprofit Storytelling

Engaging Your Nonprofit Community Through Storytelling & Social Media

Julia Claire Campbell Nonprofits, Social Media, Storytelling, Strategy 2 Comments

Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy! Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing Twitter Facebook Google+

Nonprofit Storytelling

A Road Map for Nonprofit Storytelling

Julia Claire Campbell Infographics, Nonprofits, Storytelling 1 Comment

I came across this great infographic from Classy, providing details and a road map for nonprofits who have great stories to tell but do not know how to tell them. A compelling story starts out with a person – someone that the reader can relate to or empathize with. Little details make the person more relatable, so provide as much information …

5 Stories Nonprofits Should Be Telling On Social Media

Julia Claire Campbell Marketing, Nonprofits, Social Media, Storytelling, Video 45 Comments

Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at storytelling? I think the reason is that many nonprofit …

5 Great Nonprofit Infographics to Learn From

5 Great Nonprofit Infographics to Learn From

Julia Claire Campbell Infographics, Marketing, Nonprofits 33 Comments

As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original infographics about your organization and your cause are the best …