How Nonprofits Continue to Get Facebook Marketing All Wrong

How Nonprofits Continue To Get Facebook Marketing All Wrong

Julia Claire Campbell #FAIL, Facebook, Marketing, Nonprofits, Social Media 17 Comments

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?   I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.  Facebook is also very different than other platforms …

How Your Nonprofit Can Plan Ahead for #GivingTuesday

How Your Nonprofit Can Plan Ahead for #GivingTuesday

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising 3 Comments

I know, I know – it’s too early to talk about December. On the East Coast, we just got comfortable ordering Pumpkin Spice Lattes and pulling out our fall boots. We don’t want to discuss Christmas and certainly not year-end giving right now! Think again!  Don’t let your nonprofit be left behind – start planning for #GivingTuesday and year-end giving …

The 4 Questions You Need To Answer When Raising Money Online

The 4 Questions You Need To Answer When Raising Money Online

Julia Claire Campbell Online Fundraising 1 Comment

Raising money online seems to confound many nonprofits, especially smaller ones. The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money. As with any kind of fundraising campaign or appeal, you are putting …

Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media 1 Comment

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …

Ice Bucket Challenge

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media 27 Comments

I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to  Scott Brown to Wally the Green Monster (Red Sox mascot), …

Using Social Media to Strengthen Donor Relationships

How To Use Social Media To Connect With Donors & Supporters

Julia Claire Campbell Fundraising, Nonprofits, Social Media 21 Comments

Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here. I have embedded the slides from SlideShare below. Let me know what you think! …