Marketing a Pledge Fundraiser: 3 Essential Steps to Follow

Marketing a Pledge Fundraiser: 3 Essential Steps to Follow

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising

Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. Not only are participants in control of how much they earn for …

Don’t Be A Big Box Nonprofit with Allison Fine

Don’t Be A Big Box Nonprofit with Allison Fine

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Podcast

The data on donor retention is not good. On average, over three quarters of new donors do not make a second gift. Also, the number of individual donors has dropped nearly 20 percent since the beginning of this century. It is not difficult to believe that this large drop is connected to donors feeling unappreciated  and even commoditized. This purely transactional approach …

Nonprofit Nation with Kat Murphy

A World Built On Radical Generosity

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Podcast Leave a Comment

Listen to a clip above, and tune in to the entire episode at www.NonprofitNationPodcast.com! GivingTuesday 2021 is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and donor engagement going into the New Year. 34.8 million people participated in …

How to Build Community and Actually Drive Donations Using Social Media

[Webinar] How to Build Community and Actually Drive Donations Using Social Media

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Social Media for Social Good Academy is open! Will you be one of my students? Click here to find out more. 94% of NGOs worldwide agree that social media is effective for creating online brand awareness. 30% of nonprofit website traffic currently comes from social media. And the best part? 36% of social media users say that they have used …

Giving Tuesday

[Webinar] 10 Ways to Use Social Media to Promote Your Giving Tuesday Campaign

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Social Media for Social Good Academy is open! Will you be one of my students? Click here to find out more. I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday! According to to Charity Navigator, …

#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

The final numbers are still being calculated, but GivingTuesday 2020 is shaping up to be a huge success! GivingTuesday reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. Read more here. And that’s on TOP of the surge of generosity represented by #GivingTuesdayNow launched by GivingTuesday earlier …

How to Plan for a Great Giving Tuesday Campaign

How to Plan for a Great #GivingTuesday Campaign

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck!  Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. Josh Hirsch is the Director of Mission and Communication for Susan G. Komen South Florida, and he is …

How Nonprofits Continue to Get Facebook Marketing All Wrong

How Nonprofits Continue To Get Facebook Marketing All Wrong

Julia Claire Campbell #FAIL, Facebook, Marketing, Nonprofits, Social Media 18 Comments

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?   I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.  Facebook is also very different than other platforms …