Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 11 Comments

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

Julia Claire Campbell Nonprofits, Social Media 9 Comments

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …

How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions

Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

Julia Claire Campbell Nonprofits, Social Media, Speaking, Strategy 1 Comment

Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the Salem YMCA Presented by Julia C. Campbell Are you thinking about …

Don't put all your eggs into the online fundraising basket - yet

Don’t put all your eggs into the online giving basket – yet

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising 1 Comment

Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …

Giving Tuesday

Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …

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Pinning for Good: How UNICEF Uses Pinterest to Raise Awareness and Raise Funds

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Pinterest, Social Media 1 Comment

If you are like me, you have become hopelessly addicted to Pinterest. The uses, both personal and for business, are endless. Pin expensive, sparkly shoes and bags! Pin ideas for your Christmas party! Pin ideas for your child’s bedroom! Pin blog articles! Pin inspiring quotes! On the surface, Pinterest seems pretty shallow – an extension of our rampant consumerism. It …

How to Find and Engage Your Biggest Online Supporters – Part 3 of 3

How to Find and Engage Your Biggest Online Supporters – Part 3 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Did you miss the first 2 posts in this series? Click to read Part 1 and Part 2. In the past two weeks, I’ve blogged about ways that you and your organization can find your biggest online supporters, as well as ways that you can engage them to spread the word about your cause. Today I will discuss the last, but most important, step in building relationships …

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

How to Find and Engage Your Biggest Online Supporters – Part 2 of 3

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or your fundraising campaign. What do you do with them? 1) …

5 quick and dirty tips for nonprofits participating in an online giving challenge

Julia Claire Campbell Nonprofits, Online Fundraising Leave a Comment

Today nonprofits throughout Boston are participating in an online giving challenge, and I am happy to be spreading the word! The Giving Common Challenge is a 36-hour event that started at 8:00 am EDT today and runs through 8:00 pm EDT on October 11, 2012. Over 60 prizes totaling $151,000 will be awarded to qualifying organizations during the challenge period. More details on The …