Meet the 4 Types of People Who Make Up Your Online Community

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Websites 24 Comments

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising …

M+R NTEN Nonprofit Benchmarks Study

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

Julia Claire Campbell Fundraising, Infographics, Marketing, Nonprofits, Online Fundraising, Social Media 11 Comments

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Monthly website traffic grew by 16% in …

6 Things Nonprofits Need To Do After #GivingTuesday

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …

Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 11 Comments

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

Julia Claire Campbell Nonprofits, Social Media 9 Comments

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …

Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Pinterest, Social Media 1 Comment

Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

Julia Claire Campbell Nonprofits, Pinterest, Social Media 2 Comments

I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …