Archive: Social network

In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

May 7th, 2013, by

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much-maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote ...

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How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page

April 25th, 2013, by

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm - the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number ...

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Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]

April 11th, 2013, by

Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the ...

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Think more about the Why and Less about the How in Social Media

Think more about the Why and Less about the How in Social Media

April 3rd, 2013, by

Here are the two most frequently asked questions in my experience in the field of social media marketing: 1.  What social media tools should I use? 2.  How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to ...

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Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

March 27th, 2013, by

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are ...

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3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

March 20th, 2013, by

I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising ...

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Social Media – What’s Hot…What’s Not

Social Media – What’s Hot…What’s Not

March 14th, 2013, by

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media ...

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