Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy Leave a Comment

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …

How To Raise Money with Facebook

How to Raise Money With Facebook – One Organization’s Success Story

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media, Strategy 2 Comments

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …

8 Ways to Make the Case For Social Media At Your Nonprofit

8 Ways to Make the Case For Social Media At Your Nonprofit

Julia Claire Campbell Nonprofits, Social Media 39 Comments

There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives. With 73% of online adults using at least one social network and almost half (42%) of all online adults using multiple platforms, nonprofits that do not embrace this tectonic shift will …

How One Nonprofit Raised Thousands Using Facebook

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media 41 Comments

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2 This is the second part in my two part case study of the St. Baldrick’s Foundation, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Read part one here. In Tuesday’s post, I covered 8 ways that the St. Baldrick’s Foundation uses …

How One Nonprofit Raised Thousands Using Facebook

How One Nonprofit Is Raising Thousands Using Facebook

Julia Claire Campbell Fundraising, Nonprofits, Social Media 37 Comments

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1 I first became aware of the St. Baldrick’s Foundation at the Inspire/BIO Conference in July. I was asked to speak about the latest social media tools for nonprofits, but I found myself learning even more from the other presenters – nonprofit professionals in the trenches who use social …