Nonprofit Storyteller of the Week - Women for Women International

Nonprofit Storyteller of the Week – Women for Women International

Julia Claire Campbell Nonprofits, Social Media, Storytelling Leave a Comment

My Nonprofit Storyteller of the Week is Women for Women International, an international nonprofit helping women survivors of war rebuild their lives, has fantastic (and horrifying) stories to tell. Through their website, blog, email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission. Using …

4 Ways To Set Yourself Apart With the New Twitter Layout

4 Ways To Set Yourself Apart With the New Twitter Layout

Julia Claire Campbell Nonprofits, Social Media, Twitter 36 Comments

Twitter is changing its look, and like it or not, your nonprofit better be ready. As more and more social networking sites move towards the Facebook Timeline look – think big cover photo and prominent profile picture – the importance of gathering and creating eye-catching visuals becomes even more important. Here are 4 ways you can set yourself apart using …

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 2 Comments

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …

Social Media What's Hot What's Not

Social Media – What’s Hot…What’s Not

Julia Claire Campbell Marketing, Social Media 8 Comments

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media – What’s Hot…What’s Not – J Campbell Social Marketing from …

3 simple social media tips that will make your fans and followers love you

3 simple social media tips to make your fans and followers love you

Julia Claire Campbell Content Creation, Nonprofits, Social Media 8 Comments

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings.   You frequently post inspirational quotes, cute …

#GivingTuesday is November 27, 2012

Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …

What works in social media for B2B vs. B2C?

Julia Claire Campbell Infographics, LinkedIn, Marketing, Twitter Leave a Comment

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …