Battle-Tested Tools to Rock Your Digital Storytelling

Julia Claire Campbell Nonprofits, Social Media, Storytelling, Strategy, Visual Marketing Leave a Comment

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons.  In this week’s lesson, I walk you through a variety of tools and mobile apps that you can use to create graphics, enhance photos, and make awesome videos for your digital storytelling campaigns. Catch the replay …

what-you-didnt-knowabout-visual-marketing-on-facebook

What You Don’t Know About Visual Marketing On Facebook

Julia Claire Campbell Facebook, Infographics, Social Media, Visual Marketing Leave a Comment

Guest blog by Rebecca Hill Visuals are everything on social media. They catch the eye, pique interest, and hopefully, grab the user’s attention.  On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 X more engagement than those without images. To get increased engagement, you need great photos that are sized …

How To Fundraise With Nonprofit Infographics

An Example Of How To Fundraise With Nonprofit Infographics

Julia Claire Campbell Fundraising, Infographics, Marketing, Nonprofits 15 Comments

Infographics are taking the world by storm! Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. **Blogs that use infographics grow in traffic an average of 12% more than those that do not. **Social news site Digg …

10 Ways Nonprofits Can Succeed with Visual Marketing

10 Ways Nonprofits Can Succeed with Visual Marketing

Julia Claire Campbell Marketing, Nonprofits 34 Comments

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is it important? To succeed in marketing your nonprofit has to …

4 Ways To Set Yourself Apart With the New Twitter Layout

4 Ways To Set Yourself Apart With the New Twitter Layout

Julia Claire Campbell Nonprofits, Social Media, Twitter 36 Comments

Twitter is changing its look, and like it or not, your nonprofit better be ready. As more and more social networking sites move towards the Facebook Timeline look – think big cover photo and prominent profile picture – the importance of gathering and creating eye-catching visuals becomes even more important. Here are 4 ways you can set yourself apart using …

Tight Budgets and Schedules How Nonprofits Can Use Pinterest

Tight Budgets and Schedules: How Nonprofits Can Use Pinterest

Julia Claire Campbell Marketing, Nonprofits, Pinterest, Social Media 20 Comments

I had the distinct pleasure of being interviewed by Cynthia Sanchez of the Oh So Pinteresting podcast and blog – the topic: Tight Budgets and Schedules: How Nonprofits Can Use Pinterest Listen to the podcast here: In the podcast, we discuss with the issues of tight budgets and tight schedules, the unique place for nonprofits on Pinterest, a simple step for …

How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

Julia Claire Campbell Infographics, Marketing, Nonprofits, Social Media 26 Comments

I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book! Summary: There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and …