Guest post by Anne Stefanyk, Founder and CEO of Kanopi Studios For both businesses and nonprofits, modern marketing thrives through multiple channels. A prospective donor sees an ad for your nonprofit’s campaign on social media, clicks the link to your website, then signs up for your email newsletter, eventually leading them to donate. This is a common example of how …
The 10 Commandments for Nonprofit Websites
In an ideal world, every nonprofit organization would have a website. Not just any website, but an optimal one that converts donors, recruits volunteers and attracts community members to the cause. A website that inspires through compelling visuals and succinct storytelling, concise calls-to-action and creative uses of white space. In an ideal world, nonprofits would adhere to my 10 Commandments …