2 examples of great nonprofit video storytelling

2 examples of great nonprofit video storytelling

Julia Claire Campbell Nonprofits, Storytelling, Video 27 Comments

Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction.

The event was very well put together, but what stood out to me most were the two videos played during the introductions.

The first was from Bottom Line. While longer than I normally recommenced (clocking in a 6 minutes 46 seconds), I enjoyed the way they immediately opened with the faces and stories of Bottom Line graduates, describing what a college degree means to them.

The video goes on to feature a specific Bottom Line student and her college application process. It is very relatable, very real and definitely gives you a great sense of the program and the lives they are changing.

The second video was from Cradles to Crayons. At a little bit over 2 minutes, it is a great length.

The video starts out with a bit of the Founder’s Story. She discusses why she created the organization and what it’s meant to do – create a formal structure so that the haves can give back to the have-nots in a tangible, concrete way.

It offers social proof by way of Bill Clinton and Deval Patrick, and the video also shows volunteers in action and details one child’s story (through a teacher’s narrative).

I also liked that the video worked in some startling statistics for extra impact – I did not know that the average age of a homeless person is America is 9 years old. That’s shocking, and makes me immediately want to know how I can help.

What are some other examples of great nonprofit videos that you’ve seen? Please share in the comments.   

Do you need a step-by-step guide to creating digital storytelling campaigns?

You are in luck!

Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!

When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.

Powered by ConvertKit

Comments 27

  1. Jan Heilig

    Dear Julia,

    As you asked for some great NonProfit Video_Examples…here are some:


    – It’s a blog spin off from my German Blog, with a Video-of-the-week category, and their you can find some of the most impressive video-work from the NonProfit sector. I promise!

    I am working – like you – nearly 100% for NGOs and host a network of filmmakers worldwide – http://www.betterimageclip.com – with the purpose to let big NGOs hire their camera-crews in developing countries when shooting there – as you have high skilled guys there as well. Over the years NGOs found this idea very reasonable and corresponding better to their complience.

    …and besides I am a cinema producer in Europe.



    1. Post

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.