This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy.
Some of the more interesting findings:
Email continues to account for about a third of online fundraising revenue.
Online giving increased 14% over 2012 totals.
Monthly website traffic grew by 16% in 2013.
Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%.
Most surprising finding:
As nonprofits send more email messages, their unsubscribe rates go down. As the study says, yes, this is a bit counterintuitive, “but it shows that high message volume doesn’t necessarily lead to mass abandonment of an email list.” (YES!)
Most important finding (in my opinion):
“So, when is the best time to send a fundraising message? When it’s ready. No, really. It’s not about what the calendar says, it’s about making sure you say something timely, powerful, and relevant to your supporters.”
(YES! High fiving… myself.)
For nonprofit data nerds, and nonprofit marketing professionals, this study is a must read.
Here is a nifty infographic they created for it:
Do you need a step-by-step guide to creating digital storytelling campaigns?
You are in luck!
Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.