Social Media 2014 Statistics

Nonprofits, are you still doubting the power of social media?

Julia Claire Campbell Infographics, Social Media 33 Comments

Still doubting the power of social media?

Check out this neat interactive infographic from Digital Insights.

Some of the more mind-blowing findings:

75% of the engagement on a Facebook post happens in the first 5 hours – so post frequently (more than once per day if you can);

44% of Twitter users have never sent their own tweets, but don’t discount them – they are following others, clicking on links and learning about causes;

Almost a quarter of teenage social media users consider Instagram their favorite – if you target or serve teens in any way, get on Instagram!;

Pinterest users are active with almost a quarter of users visiting the site once per day;

A staggering 100 hours of video is uploaded per minute to YouTube, which is also the #2 search engine – figure out how to incorporate video into your nonprofit marketing and fundraising strategy!

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