Nonprofit giving is about more than just money

photo credit: Child Holding Succulent Plant via photopin (license)

As a busy nonprofit professional, I am sure you often get hung up on the million-dollar question – How can we quickly raise more money for our organization?

Nonprofits are obsessed with online giving campaigns and social media fundraising, but how can we quantify all the other ways people support our cause? This infographic from everydayhero describes this type of support as “quantified giving”:

Highlights of the infographic:

37% of your supporters believe their time is the most important resource they can give.

58% share information about charities with their social networks because they feel it makes an impact!

39% are motivated to take action by seeing the actions of family and friends in support of nonprofits. (Sharing is caring, really!)

Let this serve as a reminder that your supporters and advocates may never open their wallets for you (they may not be able to), but their contributions of effort, voice and community are valuable and should be acknowledged.