#GivingTuesday 2018 is coming up fast!
Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised!
That’s almost half a million people giving money, to more than 46,000 organizations.
The best part? 75% were first-time donors on Facebook, and 20% have donated again via Facebook.
This isn’t a moment, it’s a movement!
Facebook also waived it’s processing fees on the platform for the day, which eventually led to permanently waiving all fees for donations made with it’s fundraising tools (to eligible US-based nonprofits).
This was quite an announcement, and the move is credited with spurring 15% of all donations collected on #GivingTuesday 2017.
So what can nonprofit expect from Facebook on #GivingTuesday 2018?
Building on the incredible momentum from 2017 and the popularity of it’s birthday fundraising feature, this year Facebook is partnering with PayPal to match up to $7 million in donations made on Facebook to eligible US-based 501(c)(3) nonprofits.
The Fine Print
- The match applies to fundraisers for nonprofit organizations, including birthday fundraisers and Donate buttons.
- Fundraisers for personal causes aren’t eligible to receive the match.
- The matching dollars are available to any US-based nonprofit that can receive donations made on Facebook.
- If you’re located outside the United States and want to fundraise for an eligible US-based nonprofit, donations to your fundraiser are eligible to be matched.
- Donations up to $250k per nonprofit and $20k per donor are eligible to be matched.
- Facebook and PayPal will match donations starting at 5am PST on November 27 and continue matching donations to nonprofits until the $7M match runs out.
Helpful Tools for Admins
Nonprofit Page administrators can now post thank you messages directly inside Facebook Fundraisers
If you have a nonprofit Page that is registered with Facebook Payments, Page Admin’s can thank Facebook Fundraiser creators with a thank you post directly on their Fundraiser page.
How to do it:
- Click on the “Fundraisers” tab on the left side of your nonprofit’s Facebook Page.
- Click on a Fundraiser.
- Write a post on their Fundraiser page where it says “write something”.
- Add an optional photo, video, or tag.
- Hit “Post”.
Your thank you post will appear on the the creator’s Facebook Fundraiser page!
Facebook also rolled out updated reporting, where nonprofits can now select a range of dates and have daily transaction reports emailed in one spreadsheet instead of downloading multiple CSVs.
Expanded Ways to Participate
- Page Fundraiser Guide
- Charitable Giving Tools Guide
- #GivingTuesday Campaign Tool Kit
- Fundraising Campaign Playbook
- Live Donate Guide
- Fundraising Matching Guide
- Live Fundraising Best Practices
- Payout Information
- Nonprofit Support Form
- How to find and use transaction reports
- Manage payment methods
For Companies, Brands, & Businesses
For Public Figures & Celebrities
- Fundraiser Creation Guide
- Fundraiser Best Practices
- Fundraiser Matching Guide
- Facebook Fundraising Playbook
- Lady Gaga Fundraiser
- Sam Smith Birthday Fundraiser
- Steph Curry Birthday Fundraiser
Will your nonprofit be using Facebook’s free fundraising tools on #GivingTuesday? Why or why not? Leave your thoughts and ideas in the comments, or jump in the nonprofit social media Facebook Group!
5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday [WORKSHEET]
#GivingTuesday is right around the corner, and it's never too early to start planning!It’s tempting to see the astounding fundraising numbers from last year - over $380,000,000 raised online - and think that this day of giving will automatically work for your nonprofit.
Before putting time and resources into #GivingTuesday, there are 5 key decisions to consider. Fill out this worksheet before planning your #GivingTuesday campaign!