How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

Julia Claire Campbell Digital PR, Marketing, Nonprofits, Social Media Leave a Comment

Do you hear the word “influencer” and think of a million dollar campaign? Not anymore!

You already have micro-influencers in your online community just waiting to get more involved with your organization!

Watch the replay as the Nonprofit Social Media Nerds we talk with Dana Bakich of Positive Equation, to breakdown the proven steps and resources needed to grow social media channels with engaged followers ready to become volunteers, donors, and customers.

Dana Bakich is the CEO and Founder of Positive Equation, a social media consultancy focused on helping nonprofits and purpose-driven businesses amplify their stories through their digital and social channels. She believes social media has the power to inspire change. (My kind of gal!)

Dana’s produced digital campaigns with American Idol, Movember, Dress for Success, USTA, Hashtag Lunchbag, Unseen and others. 

Although based in Los Angeles, Dana loves being at 30,000 feet heading somewhere new. Be sure to say hi if you see her across the aisle! 

In this session, we are focused on the who what when where and why of micro-influencers – who are they, where to find them, and how to mobilize them to spread the word about your work.  

Key takeaways:

  • The ways that micro-influencers are different and the benefits of engaging them specifically
  • Some free and low-cost tools to research micro-influencers online and in your own database
  • Key things to know when approaching a micro-influencer
  • Examples of nonprofit micro-influencer campaigns that Dana worked on that were effective 
  • Dana’s top tips for creating long-term relationships with micro-influencers

How to Build Your Nonprofit Email List Using Your Website & Social Media

Your email list is essentially the communicative lifeblood of your nonprofit.

Okay, that was a little dramatic, but seriously, your nonprofit needs a robust and plentiful email list to continue engaging your community and garnering support.

But how does your nonprofit go about building this active email list, you might ask?

Via your nonprofit’s website and social media profiles of course!

J Campbell Social Marketing has partnered with Elevation to bring you this free guide to building your nonprofit email list, using the tools that you already have!

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