Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday?
If you aren’t familiar with this phenomenon, #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Some eye-opening statistics:
76% of 18-34-year-olds who are aware of #GivingTuesday participate in some way, either giving of their time, or money, or taking an advocacy action.
82% of nonprofits take this opportunity to experiment with something new.
The old ways to grab attention don’t work anymore, and simply sending out one email and telling your donors that you are participating in this international day of giving is not enough.
In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit.
Slides are below.
Topics covered:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
How to Build Your Nonprofit Email List Using Your Website & Social Media
Your email list is essentially the communicative lifeblood of your nonprofit.
Okay, that was a little dramatic, but seriously, your nonprofit needs a robust and plentiful email list to continue engaging your community and garnering support.
But how does your nonprofit go about building this active email list, you might ask?
Via your nonprofit’s website and social media profiles of course!
J Campbell Social Marketing has partnered with Elevation to bring you this free guide to building your nonprofit email list, using the tools that you already have!