Social Media for Social Good Academy

How to Convince Your Boss to Pay for this Course

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media, Storytelling, Strategy, Time Management, Visual Marketing Leave a Comment

I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy.

And that is no easy feat. How do they know that it will get the results promised? 

Let me tell you a story.

When I was in high school, in order to take the car, or even to just go out for the evening, I had to present my father with a detailed 5-point plan, answering the following questions. 

  1. Who else will be there?
  2. Where will we be?
  3. What will we be doing?
  4. How will I get home safely?
  5. What happens if he needs to reach me? (This is way before everyone had cell phones!)

I understand that asking for something and saying “BUT I really wannnnnnntttttttt it” is often not enough for data-driven, numbers people.

I respect that. 

You know what I can help you accomplish.

But how to convince the boss?

Here are some ideas: 

Share the Fine Print

LIFETIME, unfettered, all-inclusive access to the program. That means you can join each and every live training, the support community on Facebook, and download/access all the updated materials and resources as long as… well, as long as we do this thing! 

A risk-free money-back guarantee. Decide up to 14 days into the program  in that this is not for you? No worries. I won’t ask questions and you will get your money back in full. 

Social Media for Social Good Academy 2020

This Is Different

When you think “online course” do you think about a bunch of pre-recorded, on demand videos, and a long list of PDFs to download and print?

This is NOT that. 

We will be together in a tight cohort for six weeks, going step-by-step to create a social media playbook for your organization.

It’s Also (Much) Cheaper

Not only that, It’s MUCH cheaper than hiring an agency or a consultant. My starting rate for a half-day workshop is $3000. 

Not to mention large agencies!

This is much more manageable for small nonprofits.

It Will Save Time (The Most Precious Resource)

It will save SO much time!

Having a plan and knowing what to prioritize – and what to jettison – as well as a step-by-step guide on HOW to do it will save you countless hours of Google searching, YouTube watching, and blog reading. 

Social Media for Social Good Academy 2020

Access to Me

Throughout the six weeks, I’ll be inside the Facebook Group, I’ll be available via email, I’ll be next to you so much you’ll get sick of me!

If the ED or Board has questions – julia@jcsocialmarketing.com

I Know Nonprofits

If you’ve read my full bio, you know that I practice what I preach.

This six-week live training program is the result of my 20 years of nonprofit experience, including 10 years speaking to and consulting with nonprofits of all sizes.

When All Else Fails, Bake Cookies

When in doubt, bake cookies. (Or buy them, let’s be real.)

Decorate them with social media logos.

Give them out at the next Board meeting.

Ask Board members to discuss their favorite social media channels, and why. 

Remember if you have ANY questions at all, email me at julia@jcsocialmarketing.com and I’ll get back to you immediately! 

Social Media for Social Good Academy 2020

Do you need a step-by-step guide to creating digital storytelling campaigns?

You are in luck!

Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!

When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.

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